Why Casinos Are Starting To Use Facial Recognition Technology

Why Casinos Are Starting To Use Facial Recognition Technology

Money is catnip to scam artists and cheats. That is a Hollywood way of saying, where there is money, there is bound to be all kinds of theft.

Therefore, it is important that such places be manned and protected at all times. Think of casinos as a breeding ground for all kinds of thefts, cheating, and cozenage and you would not need further explanation as to why extra security measures should be installed in place.

More often than NOT, these security companies will install cameras to prevent cheating. These cameras will be recording virtually everything you do from the moment you set foot in a casino, captured from multiple angles and so forth. In which case, cameras have proven to be more effective in catching slot and card cheats.

However, a number of casinos have taken their security measures a notch higher by adopting facial recognition technology. Besides preventing known cheaters or keeping problematic guests off the gaming floor, facial recognition technology isn’t just about securing your gambling house or casino. Read on to find out more about them and some of the reasons casinos choose to use them:

What is Facial Recognition?

The facial recognition feature is simply a multi-factor user authenticator that is mostly utilized in mobile devices to help you unlock phones; or in apps for detecting the human face. It is a new feature that came as an alternative for entering your name and password to unlock your mobile device.

So why are casino owners finding it necessary to install the feature in their casinos and gambling houses?

Customer recognition

facial recognition for customerThe first reason casino owners find it necessary to install facial recognition feature in their casinos and gambling houses is to keep track of their customers. They want to know which one of their clients is a repeating customer, and what is their frequency of visiting their casino.

With the information they get, the casino will be able to figure out the best way possible to identify fraudsters, reward some of their loyal customers, and enforce necessary bans.

To Detect Underage Drinkers

Teenagers can be sneaky at times. A good number of them have fake IDs that they use to sneak into the casino and take alcoholic drinks, fully aware that their age restricts them from even being in a casino in the first place.

With facial recognition, it is possible to tell the age of a person by looking at their face. Better, this is bound to scare those with fake’s ids from even attempting to get into the casino, which goes a long way to reduce black market activities.

To Restrict Gambling Addiction

By adopting a facial recognition system, casinos are able to work with gambling regulators in combating gambling addiction. This is important as technology can be used to both identify and verify the identity of the people entering a casino resort, and if the person is marked as a gambling addict, then they may either be restricted from entering or engaging in any gambling activity.

This is one of the many reasons any concerned casino owner would want to adopt facial recognition system that restricts gambling addicts from entering their casinos or being allowed to gamble. The admission restrictions imposed on gambling addicts can be based on the requests made by family members or on the gambling history of the person in question.

Reduce the Number of Security Checks

Casino owners are often faced with the challenge of ensuring that all their guests are secured. Which is to say they may be required to carry out some extra checks to beef up their security system not knowing they are inconveniencing some of the visitors they attract.

Too many procedures and formalities in the name of security are annoying. Consequently, some of the guests may be pissed off by them and make a mental note to never return again.

This is NOT to say that casinos are supposed to go slow on their security measures. A weak security system is bound to leave your employees, guests and visitors in a vulnerable position.

This imbalance can prove to be problematic over the long haul. Your guests want to feel comfortable and welcomed — and at the same time, they do not want to be treated as suspects. They want to be assured that they are safe.

Luckily, with the advancement of technology, it is possible to skip some of these extra security measures while still addressing some of the security challenges casino owners face all the time.

To Shoulder Some Security Tasks

cybersecurityIt is proven to be almost impossible to meet the expectations of almost every single one of your guests. Casino employees are never expected to manhandle visitors. Neither are they expected to be rude to them, even in a situation where the guests actually are.

Behaviour is one of the criteria that casino owners use to pick their employees and staff. The problem is that being polite put them in a vulnerable position to fraudsters. It also exposes them to threats, considering some of the fraudsters will be disguising themselves as guests to take advantage of the accorded hospitality.

For instance, a casino guard is NOT allowed to force a visitor to prove their identity. But imagine a scenario where there is no guard, but a facial recognition system that scans your face and determines whether or NOT you are fit to enter into the casino.

Just as if you would blame an ATM machine when it fails to dispense the money you were attempting to withdraw instead of a bank employee who is as clueless as the ATM machines of the undercurrents of the problem, tech solutions shoulder the problem when guests find it hard to comply with some of the laid rules and regulations.

Facial Recognition System is Easy on Customer’s Sentiments

Casino visitors love it when their security is beefed up. Nevertheless, they do not expect you to be too rigid on them. As we said, they want to feel comfortable and welcomed.

However, there comes a time when some of the people you have employed allow their ego to get the best part of them. Alternatively, it could be the other way round, where your customers allow their ego to get in the way of your business operations.

While it is easy to be rude to an employee and get away with it, it is retarded to project the same ego to a machine. This adds to the fact that machines cannot be convinced. If the biometric system installed in place prohibits you from entering the casino, then nothing you do is enough to make it change its mind.

In other words, customers are more likely to accept when they are denied access by a biometric system than by an employee.

Billing

There comes a situation where a customer has availed a series of services while in the casino. It could be that they ordered a drink, food or something else within the casino premise, each of which is attended by a different department.

Keeping all those transactions in sync can prove to be a bit problematic when the casino is involved with a long list of activities. Organizing the list and availing it at the billing desk is too much workload when you come to look at it. .

Regardless of how good your services are, this simple confusion could cripple your operations and land you major losses. At some point, guests may insist on NOT availing a particular service.

But with a facial recognition system, it is possible to make accurate records of the services availed as they come and prevent unnecessary confusions. In addition, the biometric records can serve as proof just in case the customer attempts to go bunco on you.

Disclaimer: All images are copyright to their respective owners and are used by USA Online Casino for informational purposes only.

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Richard Holmes was born in Tampa, Florida and studied computer science at Pensacola Christian College in Pensacola Florida. A devout Baptist, volunteer Sunday School teacher and online gaming fan, Richard works as a part-time systems administrator at Baptist Hospital and part-time professional blogger specializing in statistics, probability and computer science issues. He is an ardent believer in the future of artificial intelligence as a tool for transforming human society for the better, particularly in the area of health care and modern medicine. A chess player, and competitive online gamer Richard actively participates on online gaming tournaments in his free time.