Pennsylvania has a new player in the sports betting market as it continues to expand its gambling offerings. GAN, a company that offers Internet gambling software, has joined forces with Parx Casino to launch Internet sports betting. The joint venture also gives the casino’s customers online casino gaming and a rewards program when they place bets. Customers can take advantage of the rewards program when they link their reward cards. Both the Internet casino gambling offering and the sportsbook are now live after being launched earlier this month. Customers can choose to gamble or play the sportsbook 24 hours a day, seven days a week.
Gambling in Pennsylvania
Pennsylvania has seen a huge increase in revenue since the expansion of gambling in the state first began in 2004. In 2018, the state saw $3.2 billion of revenue from gambling. Pennsylvania has gone from having a lottery and horse racing to having the full spectrum of gambling offerings. The state has 17 casinos currently operating and one casino slated to open later this year. In addition, people in Pennsylvania can gamble at convenience stores, bars, restaurants, and truck stops. The state legalized sports gambling last year. It also has online gambling opportunities. The Keystone State has estimated revenue from sports betting will be at least $300 million. Online casino gambling is also forecast to generate $200 million in revenue.
Parx Casino is the highest-earning casino property in Pennsylvania. Located close to Philadelphia, it has a nearly 20 percent share of the casino gambling market in the state. In 2018, Parx Casino had $570 million in gross revenue on the property. The casino has 1,800 slots and 188 table games. Customers can also place bets on the Parx sportsbook in the casino. Parx Casino offers horse racing as well.
Parx is also known for its gambling rewards program, which is one of the best in the state. The rewards program allows Parx customers to link their reward cards online. That way, if they are gambling in the casino, placing sports bets, or gambling online, they are earning reward points. Customers can redeem those points for cash, prizes, and bonus spins online.
GAN has been offering software for Internet gambling for 15 years. The company offers gambling platforms and sportsbooks, mostly in the United States. It has 15 partners in the United States. GAN has 125,000 slot machine offerings. The company is best known for its trademark GameSTACK platform. This platform gives online casinos many games to offer their customers. In addition, the platform gives its partners a way to know their customers and offers games tailored to their interests.
Like gambling in Pennsylvania, GAN has expanded rapidly since it started in 2002. GAN brokered its first deal with SkyBet, a sportsbook in the United Kingdom. SkyBet allowed people to begin placing bets online the following year. In 2004, GAN partnered with two other betting companies in the U.K., PaddyPower and SportingBet, to offer online sportsbooks. Beginning in 2005, GAN expanded further. It offered games of skill, such as rummy and backgammon, online. GAN began competing directly in the casino gambling market in 2007 and offered online gambling in several European countries. The company expanded into lottery services in 2008. In 2012, GAN began offering apps to its customers.
GAN and Parx Casino are hoping this new partnership will lead to additional profits for both companies. Both companies are looking to expand their footprints in gambling and sportsbooks in other areas. They also want to develop and extend their profits in Pennsylvania.
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