London hosts ICE Totally Gaming for bookmakers and operators

London played host to ICE Totally Gaming 2018 from Feb. 6 to 8. The exhibition held at ExCel, the city’s iconic exhibition and convention center, attracted more than 30,000 attendees, and included gaming manufacturers, suppliers, innovators, provider, bookmakers, operators, and enthusiasts from more than 150 countries.

Major exhibitors who showcased their technologies and innovations included ATRIENT, BtoBet, BetConstruct, Golden Race, Digitain, Cubits, Booming, Kiron, TXODDS, BetGenius, Every Matrix, GlobalBet, Join Game, Scientific Games, YGGDRA SIL, Real Time, 3M, BetSoft, HabaNero, NSoft, Realistic, Smart Search, Juegos Miami, BetRadar, DRGT, UltraPlay, DLV, FBM, SBTech, PlayTech, Red Tiger, and many others.

Scientific Games Corporation (SGC), a U.S.-based lottery and gambling products and services provider, captured headlines by winning multiple international awards, including the Gaming Intelligence Award, Lottery Supplier of Year (for the fourth year), and Social Casino of the Year.

Day 1 highlights included a keynote speech by Mark Frissora, Caesars Entertainment CEO; several streams covering hot topics, such as data science, personalization, and e-Sports; a series of exciting sessions by Totally Gaming Academy covering online gambling, table games, and affiliate marketing; free seminars on casino trends from around the world and consumer protection zone; the launch of the latest technologies and innovation, such as dedicated payment solutions; and networking and celebrity endorsements.

Day 2 highlights included a keynote speech by Gavin Isaacs, Scientific Games Corporation (SGC) chairman; several streams covering cybercrimes and security, modernizing lotteries, sports betting, and the dynamic world of crypto-currencies; free seminars on diverse topics, such as responsible gaming and refining the affiliate ecosystem; and the launching of the latest products and services by established and emerging companies.

Day 3 saw the continuation of the exhibition, free seminars and the closing ceremony.

For those looking to expand their knowledge and understanding of gaming technologies, there were seminars on such diverse topics as Casino Trends from Around the World; Catching the ICO Wave; CGA@ICE: Telling Canada’s Innovation Story; Consumer Protection Zone, Diversity & Inclusion with GGW; IMGL Masterclass; International Legislator’s Agenda; Italy Briefing; Pitch Ice; Refining the Affiliate Ecosystem; Tribal Gaming Exchange; Totally Gaming Academy; and World Regulatory Assembly.

For those looking for the latest innovations, there were products and services, such as ONEVoice by Scientific Games; Gate 2025 by EcommPay, the world’s first open-source gaming platform by Hong Kong-based TGG; the launch of an end-to-end Blockchain Gaming Platform by Quanta; and Aura Amphitheater solution and Karma Generation II by Spintec. There were hundreds of products for the attendees to feast their eyes on.

From casinos to online gaming and from lotteries to bingo, there was something for everyone. There was music, dances, pole dancing and a Playboy-themed strip show to attract and entertain the crowd. Many of the stalls were fronted by scantily clad models, which drew some criticism from the media, as well the CEO of the U.K. Gambling Commission, who warned the exhibitors against such practices.

On the dark side, there were reports of men ogling at the pole dancers, some making sexual propositions to the hostesses and even an instance of groping. But, overall, the event was peaceful and the focus was on technologies and innovations.

About ICE Totally Gaming

ICE Totally Gaming is an exhibition of gaming technology that showcases the latest hardware and software products. It attracts the biggest players in the gaming industry, who use the event as a launchpad for their products. The exhibition provides a new way with ICE VOX, the gaming industry’s knowledge exchange and educational brand. Its show-floor seminars are free and give the latest gaming industry information with talks, slideshows, and debates.

Next year’s ICE Totally Gaming 2019 will be from Feb. 5 to 7.

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Richard Holmes was born in Tampa, Florida and studied computer science at Pensacola Christian College in Pensacola Florida. A devout Baptist, volunteer Sunday School teacher and online gaming fan, Richard works as a part-time systems administrator at Baptist Hospital and part-time professional blogger specializing in statistics, probability and computer science issues. He is an ardent believer in the future of artificial intelligence as a tool for transforming human society for the better, particularly in the area of health care and modern medicine. A chess player, and competitive online gamer Richard actively participates on online gaming tournaments in his free time.