Since the U.S. Supreme Court struck down the ban on sports gambling, many states have rushed to get sportsbooks ready. Some states have been more successful in getting sportsbooks ready online than others.

New Jersey saw the launch of several sportsbooks last year. Now, the state has given permission for a Canadian company with excellent sports reporting to launch a betting app. The media company, Score Media and Gaming, will begin taking bets statewide before the end of the month.

What is theScore?

The media company launched theScore app in 2007. The app offers information on all major sports in the United States, including college sports. Information on games, standings, and statistics are all available on the app. theScore is the most popular sports app in North America. It has nearly 4 million active users. One of the app’s best features is that it delivers content to its user’s mobile devices that’s up to date. Users can dictate their preferences on the app, and that’s the information that the app pushes out to them first. Fans can browse what they want on the app as well. There are sections for favorites, daily scores, a discover section, and sports news.

Staying Ahead of the Game

theScore app has other features as well. It is one of the few apps that blends traditional sports reporting with eSports reporting. The app reports on all the major video games used in competition, such as Warcraft and Call of Duty. theScore also does reporting on eSports tournaments. theScore has built a platform as well. This platform is accessible to people with home devices, such as Alexa. It uses multimedia to post videos of sports clips for fans to view. The app has a huge following on social media. It was one of the first sports media offerings to have an active social media presence.

The Sportsbook

theScore did a soft launch earlier this month so that regulators could monitor it. The gaming commission in New Jersey gave the sportsbook the green light to launch. People will be able to play the sportsbook across the state. theScore wanted its sportsbook approved for the beginning of one of the most lucrative periods of gambling. The NFL football season, the college football season, and basketball season mark the biggest period of gambling during the year. theScore sportsbooks will take bets on soccer, football, hockey, basketball, and baseball. The app also will take bets on Premier League and Champions League soccer games. The platform also wants to take bets on the outcome of eSports tournaments.

The Future

The app’s gambling ambitions go far beyond New Jersey. The company signed a partnership deal with Penn National Gaming. This opened the door for theScore to open sportsbooks in both Iowa and Indiana. Iowa launched sportsbooks in August, and Indiana began mobile sportsbooks Sept. 1. The partnership also gave theScore rights to a sportsbook in Mississippi. However, right now, there are no mobile sportsbooks in the state. If gamblers want to use theScore’s sportsbook in Mississippi, they have to be on casino grounds to do it. theScore also has deals in place with Monmouth Park Racetrack and Bet.Works — both for mobile app sportsbooks.

With the expansion of sportsbooks, theScore will compete with others in multiple states. Bet365, a huge online sportsbook, is launching a mobile sportsbook with its partner, Hard Rock Atlantic City. theScore also competes with DraftKings, which began as a daily fantasy site but has moved into sportsbooks. DraftKings currently has a deal with Resorts Casinos Hotel to offer sportsbooks.

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Thomas McCoy was born in Bethesda, Maryland and studied finance at the Kogod School of Business at American University in Washington D.C. before heading to New York and a job as a forex trader on Wall Street. Successful enough to launch his own, online forex trading platform, Thomas has long had a keen interest in the places where the worlds of finance and technology meet. As a prolific blogger, Thomas considers himself an expert on cryptocurrencies, casino asset restructuring, and emerging technologies set to change the way people do business.